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The need to improve search engine optimization is a fact of internet life. If you aren’t rating then it is hard to get business. Today many firms are considering whether to outsource SEO solutions or to maintain these skills in house. As with any decision there are pros and cons to both options.

If you decide to outsource SEO it will obviously cost you money in consultancy fees. However there is a hidden cost of maintaining an in-house resource – opportunity costs as it is called by economists. Effectively if you or your IT person is focussing on SEO work then you are not able to use this time for other work.

If you keep the SEO expertise in-house you have the full knowledge of the workings of the company and the marketing plans. You also know the ins and outs of your website. With an outsourcing arrangement the consultant firm will need to be briefed and understand your goals. There will also be time spent in teaching the consultant your on in-house terminology. Every company has those three letter acronyms – the XYZ report or the QRS measure that are part of your language but not of theirs.

One of the big benefits of using an external SEO expert is that they have a specialized knowledge. You might be able to learn these in house but it will require an investment of time and money. Probably you are keen for results now rather than in six months time. These specialists also have their finger on the search industry pulse and will know what works and what doesn’t without too much need to experiment.

The professional outsource SEO firm will usually have a range of staff with different expertise. They will be able to call on these people as needed. If you try to do this in house you will have a limited pool of resource to work with and that flexibility and knowledge would be hard to even come close to.

Working with an SEO consultancy will expose you to new ideas and these will help you or your own staff develop through osmosis. You will be able to use this knowledge internally for the future when making marketing plans or thinking about how to structure campaigns and content.

As you can see with both options there are definite advantages and disadvantages. The best advice when considering this issue is to do some simple cost benefit analysis. Calculate what it would cost you internally for time, materials, education and compare it to what hiring a consultancy firm for a set period would cost. If your SEO works well you are likely to want to have the firm advise in the future, but those ongoing fees would still have a corresponding cost internal cost to be matched off against.

SEO is one of the biggest unknown tools in your arsenal so you want to do it right. It’s like maintaining your car; of course you could do it yourself. But you’d have to have the right equipment, tools and knowledge to do it well – and aren’t there other things you want to spend your weekends on? The same applies to SEO. Perhaps you would like to know more about what an outsource SEO firm could do for you? If so please email Accentu8 for a free website analysis and see what benefits your business could reap.

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